Business Website Development Services And Their Advantages

There are few, if any, 21st century companies that aren’t heavily-invested in business website development as the primary means of displaying their services. Just consider for example, extremely-popular sites such as eHarmony or Match.com, for whom website marketing is so lucrative they actually buy television ads to market their websites – something which would have been unheard of just a decade ago, given the expense of purchasing commercials. But brand marketing via business website development is so lucrative and far-reaching today that any of your other sources of marketing expense pale in comparison to the possible returns from this single option.The driving force behind the moving of brand marketing to the platform of business website development is largely due to the fact that the traffic you get is targeted, and already exists – you just have to find a way to increase your visibility. Because there are so many different things necessary for the successful implementation of a business website, a team of professionals has the distinct advantage of having an expert on each of the instrumental tactics. You want to not only be able to capture an online audience, but to keep them engaged, which leads to repeat business and referrals, in addition to the continuous influx of new traffic that capturing a niche will bring. All this requires, however, people who are well-versed in both on-site website optimization and off-site optimization.Having a vision is the first unique and invaluable step in creating a successful business; the next complementary step, however, you cannot do without. A creative and dedicated team of professionals enables you to focus on the specifics of your business, without trying to learn all the information necessary for business website development, which is:• compendium of skills ranging from appropriate content design
• development plans instrumental to garnering a sizable amount of the traffic looking for the terms your business is concerned with
• monitoring trends in search engine optimization.Too many sites to name have unfortunately been blindsided by updates to Google’s search algorithm, which relegated a technique they were using for their business website development to the landfill of deceased search engine optimization practices, which meant a significant drop in traffic from one day to the next; sometimes by an irrecoverable amount. Make sure you have a search marketer that is familiar with the wide range of current online marketing techniques, how other sites in your business niche are making use of them, and prospects for future success with the continued use of them.Aside from the optimization side of business website development, which is meant primarily to funnel as many visitors typing into a search engine a particular search term (or collection of terms indicative of your business services) to your website, your company would benefit greatly from a development service that includes expert knowledge of web hosting, which is simply indispensable for reliability concerns. Some web hosts tend to fail or close down frequently for maintenance (beware very cheap hosting; you often get what you pay for), while others never close down. For full-scale business website development, every day or even hour of downtime means potentially hundreds of clients can’t find your site, and a competitor will corral their service.In sum, website management services should be able to supply you with top-notch marketing, site design and maintenance, optimal content development and search engine optimization. In the tech-oriented world comprised of most of today’s companies, you can’t afford to neglect the importance of a business website development that does justice to your company’s services.

Are You Overlooking This Passive Income Stream? Like Most Business Owners

Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business.Think about this…is there a way, in your business, right now, that you could create an income stream, or streams, where you are the conduit through which the product or service comes, but you aren’t actually the one providing the service?Is there a way you can set up, in your business, services that someone else provides, someone else does, and you just get a percentage of the sale? Something like an affiliate, only it’s an ongoing relationship. An ongoing joint venture that happens over and over again for you.For example, maybe you don’t have the capability to offer website services, but you know somebody who’s really good at building websites. So you contact them and tell them you would like to offer websites in your clients and have them actually do the work. Then, you work out a mutually beneficial deal. What happens is, you’re simply the person who’s the pass-along, or the referral source, or the conduit, and the other business is doing the work and you’re getting paid a small referral fee. It becomes a passive income stream for you.There are a lot of different ways to do this in business, you just have to sit down and think about how it will work best for you.Another example would be if you’re somebody who does direct mail, and you could use an outside printing service or mailing house to actually print and mail the pieces. You contact them to do the work for you while you get a percentage of the job or a flat fee for each referral. It’s an extra income stream for you and your.A passive income stream like this uses other people’s resources, and allows you to make more money while doing no additional work.Imagine setting up five or ten different ways similar to this where you’re bringing money in through various resources. You’re adding additional income streams using the power of other people’s time and skills.One is always the worst number in business, because if something doesn’t work, or something doesn’t work as well as you’re used to it working, or laws change like it did with faxing and phone calling and those types of things, and you have to change what you’re doing, guess what? Those income streams stops.You can certainly add streams of income where you’re doing the work, where you’re going out and hiring staff getting more leverage in your business, and you already know how to do that. Also think about how you can make money and how you can add additional streams of income, by simply being the portrayer of, the referrer of, the conduit through which the business flows.Hopefully this gives you some ideas and you can think of more ways to work less and make more money in your business.

Geo-Marketing As a New Business Marketing Tool

Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices.While geo-marketing’s definition is the association of data and maps in the traditional sense, the added convergence of local business listings, mobile marketing, and social media makes this method of marketing more powerful than ever before. This marketing tool is no longer just a large business marketing tool, but is available to small and medium size businesses too.We should define what we mean by local business. A local business is any sized business dependent on the local consumer for its revenue. This means you could be a national company like Home Depot, U-Haul, or Best Buy or you could be a local florist or independent store only known to your local geography.From a technical standpoint an Internet user’s IP address is tied to GPS data, like longitudes and latitudes, which are mapped with technology to geographies around the world down to the city and street level. While all this data may seem overwhelming, the good news is that most businesses do not need to concern themselves with this part of geo-marketing. Many of the tools already have all of this information built into their software or hardware technology so we can stay focused on how we will use geo-marketing tools.The difficulty with any new marketing tool is a business’s inability to adopt the methodology early. When it comes to technologies and the Internet, in the past, by the time most businesses are ready to adopt a marketing tool, the industry has already moved on to something new. Being an early or at least an earlier adopter of marketing methods on the Internet and through digital devices can only benefit the business.We have seen many signs over the past two years regarding the evolution of geographic marketing. When companies like Google, Apple, and the investment community of Wall Street start to put $100 million and more behind a technology it will become part of our daily lives whether a business wants it or not. Consumers have and will be using more of these geo-marketing tools to find businesses, services or products near them.Let’s take a look at the three main tools that consumers are using to find businesses, products or services close to their geography.1. Web searches are the first and most obvious, however, these are web searches in which a map displays with targets the businesses that match the search criteria. Unlike the traditional yellow pages, these geo-listings (a.k.a. Local Business Listings) can be claimed and updated with your business marketing information in order to meet these search criteria.While this may sound relatively easy, geo-listings also include: consumer reviews that need to be managed; the clean-up of duplicate listings; coupons; offers; discounts; videos; photos; citations; QR bar codes; and, hyper local websites. Understanding what to start with and how to strategically use these components can be done by a professional marketing firm that specializes in this area. You can read more about these components in one of our previous articles on our blog.2. Mobile Marketing is the next most significant geo-marketing tool in which SMS Texting, Mobile Applications, Mobile version of your website, and Mobile advertising are your key components. The starting point in this process will be with SMS Texting to get your alerts out to customers that subscribe to your short bursts of information. The reason why this is your starting point is that it will take time to build your list of subscribers.3. Social Media Marketing continues to evolve and is, also, geographic in its targeting ability. Consumers are using Twitter, Facebook, LinkedIn, Wiki sites, Four Square, Instant Messaging and other social community tools on their mobile devices. While they use it mostly to find businesses, products and services, in the social communities they are seeking recommendations from their friends (near and far). They are, also, using these social communities to post their experiences with a business, product or service. For this reason you have to monitor the social communities in order to embrace any potential problem situations and work with them.These three geo-marketing components are important to any business size – large or small – and each have their own sub-components that need to be well understood in order to succeed. Understanding the strategy amongst them; the acceptance and embracing them early; and, finally planning on a 3-year return will put you on the right path of geo-marketing.